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Case Study: How Pinger Evolved into A Sophisticated RTB Publisher

Home » Blog » Case Study: How Pinger Evolved into A Sophisticated RTB Publisher
Posted by Jay Hinman on September 4, 2015
Case Study: How Pinger Evolved into A Sophisticated RTB Publisher

We’ve just published another new case study that looks at how one of our core app developer partners, Pinger, monetized their many messaging and communications apps with Smaato’s help. We’ve been working with Pinger since 2011, and this new case study looks at what happened when they opened their apps to advertising via real-time bidding (RTB) in 2012 - and in the three years since. Together, the two companies collaborated in optimizing price tiers and price floors for Pinger, all in the name of higher CPMs and increased revenues – which, to our mutual satisfaction, is exactly what happened.

The case study is free to download and read here.

“Smaato provides an advanced mobile ad exchange that gives us scale and coverage across a wide range of ad formats and geographies. Smaato also provides personalized account management which makes it a great partner to work with.”

— Olivier Rozay, VP of Business Development & Monetization, Pinger

Written by Jay Hinman

Jay Hinman is Smaato's VP of Marketing. He leads Smaato's global marketing team across its key locations in San Francisco, Hamburg, Singapore and New York.

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