Smaato, the leading global mobile Real Time Bidding (RTB) ad exchange and mobile Supply Side Platform (SSP), has hired Carsten Ludowig as Vice President Sales EMEA to support the company's rapid growth. Recognized as one of mobile advertising's pioneers in Germany, Ludowig will bring his strong sales and business development background to Smaato to expand the company's business in the region.
Based at Smaato's EMEA office in Hamburg, Ludowig is responsible for all sales activity in the region. He leads Smaato's publisher and demand team.
"Mobile and real time advertising have become media industries' biggest growth stories in recent years and Smaato is combining both of them in one intriguing offer," said Ludowig. "Mobile ad spends are set to double until 2014 in Western Europe alone. That makes it a really exciting time to drive a sales team in a company as ambitious and well-positioned in the mobile and RTB space such as Smaato."
Ludowig has 17 years of experience in digital media sales with companies including Deutsche Telekom's Interactive Media and Gruner + Jahr EMS where he generated digital advertising revenues with premium publishers and successfully built the company's mobile advertising business from scratch. He was one of Mobile Advertisings Circle's founding members. Ludowig joins Smaato from his previous position as Director Advertising and Partnerships at XING.
Carsten's ability to build and steer successful revenue-driven teams that serve customers' needs will help us to further strengthen Smaato's position as the leading global mobile RTB Exchange. He is a trusted expert in digital and mobile sales and brings knowledge and expertise that Smaato and our partners will benefit from. There is a trend of centralizing global advertising spend on mobile devices and Carsten and his team will drive that spend to our RTB platform to solidify Smaato's position as the leading global mobile RTB ad exchange" said Ragnar Kruse, CEO of Smaato.