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The Rise and Fall of Advertising Media (Infographic)

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Posted by Smaato Inc. on September 29, 2011

Microsoft Tag published a infographic on the Rise and Fall of Advertising Media which compares the top media channels for advertising and the vast differences in spend and overall growth (or lack thereof).

Mobile continues to blow every other media channel out in terms of growth. In looking at the change in advertising spend between 2009 and 2010, mobile topped the list at 75% overall, followed by social media at 32%, Online advertising at 14%, TV at 11%, radio at 9%, outdoor advertising at 2% and magazines at 1%. Newspaper advertising was the only medium with a decrease in ad spend, falling 7% between 2009 and 2010.

Written by Smaato Inc.

Smaato is the leading global real-time advertising platform for mobile publishers and app developers. We run the world’s largest independent mobile ad exchange and we've been pioneering innovative, mobile-first solutions for publishers since 2005.

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