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In-app advertising is more effective than TV & Internet

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Posted by Smaato Inc. on September 30, 2011

Flurry Analytics published a report today that shows how effective in-app advertising is as compared to television or Internet ads.

Flurry analysis shows that, compared to relative TV viewing and Internet usage, mobile app usage is higher from 6 am to 6 pm and that Mobile consumers are using apps either instead of, or along-side prime-time television and the Internet. In fact, the percent of relative mobile app usage is greater than that of relative Internet usage every hour of every day.

In-app advertising is more effective than TV and Internet

See Flurry's original post here.

Written by Smaato Inc.

Smaato is the leading global real-time advertising platform for mobile publishers and app developers. We run the world’s largest independent mobile ad exchange and we've been pioneering innovative, mobile-first solutions for publishers since 2005.

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