The latest market share figures for smartphone operating system sales (OS), from Kantar Worldpanel ComTech, show that Android is the number one OS, for the first time, across three European markets - UK (38%), France (35.9%) and Germany (35.5%). Android has also achieved massive new market shares of 58.3% in Japan and 54.7% in the US. These figures have been published today for sales covering the 12 weeks ending 20 March 2011.
Dominic Sunnebo, Consumer Insight Director - Global, Kantar Worldpanel ComTech explains: "Whilst it may seem that Android is moving forward virtually unchallenged in Europe, once you start to dig a little deeper, it can be seen that each country has a very different OS make-up. For example, in the UK, BlackBerry is responsible for nearly 25% of all Smartphone sales with its customer base increasingly dominated by under 25s and females; while in Germany BlackBerry's market share is just 3.4%, as the brand is still primarily seen as a business-based device."
In Germany Symbian, whilst under considerable pressure from other operators, still accounted for over 25% of all sales in the latest 12 weeks. In Italy Symbian continues to be the leading OS, down on the previous period but still holding an impressive 46.9% market share, with Nokia Symbian models making up four out of the five top selling models.
View the entire article at cellular-news here.