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MWC: Smaato featured at BBC News (video)

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Posted by Smaato Inc. on February 21, 2011

Smaato team was last week at Mobile World Congress 2011, in Barcelona and has been spotted by BBC News team.

BBC News article transcription:

Ragnar Kruse's firm Smaato helps place adverts in all sorts of apps on all operating systems and across different regions.
"Apps are now a $15bn business, with $2bn from advertising, so advertising is a very convenient way for developers to make money."
Mr Kruse claims that consumers are more likely to recognize a brand which pops up in a mobile app than on a website. Adverts within games are also becoming more and more common, often to promote other game titles.

Read the entire BBC News article here.

Check out the video:

Written by Smaato Inc.

Smaato is the leading global real-time advertising platform for mobile publishers and app developers. We run the world’s largest independent mobile ad exchange and we've been pioneering innovative, mobile-first solutions for publishers since 2005.

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