Smaato team was last week at Mobile World Congress 2011, in Barcelona and has been spotted by BBC News team.
BBC News article transcription:
Ragnar Kruse's firm Smaato helps place adverts in all sorts of apps on all operating systems and across different regions.
"Apps are now a $15bn business, with $2bn from advertising, so advertising is a very convenient way for developers to make money."
Mr Kruse claims that consumers are more likely to recognize a brand which pops up in a mobile app than on a website. Adverts within games are also becoming more and more common, often to promote other game titles.
Read the entire BBC News article here.
Check out the video: