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The Smaato Blog

Avazu and Smaato: a Global Demand Success Story

Home » Blog » Avazu and Smaato: a Global Demand Success Story
Posted by Adella Tan on June 3, 2015
Avazu and Smaato: a Global Demand Success Story

Following the successful launch earlier this year of our SPX platform, we’re happy to announce that our partner Avazu has proven to be one of our Top 5 DSP partners for two consecutive quarters now.

Avazu has been working closely with a team of dedicated account managers at Smaato in the Asia-Pacific region since Q2 of 2014. It’s always been a priority to assist all partners in generating maximum revenue. With Smaato’s global reach, we’ve helped enable Avazu to easily spread its footprint across far-reaching geographies both inside and outside of Asia, like the United States, India, Indonesia, China and the United Kingdom.

Smaato has been an important partner with Avazu for years, and we are excited to keep moving and stay ahead,” said Eva Huang, Head of Avazu Mobile DSP.

Additionally, Smaato has also added native advertising services, offering yet another revenue source for our demand partners in a growing marketplace.

Avazu’s goal is to become the top demand-side platform in Asia-Pacific, and Smaato, as a partner to Avazu and other leading DSPs, wants to further the growth of the overall ad technology and app monetization ecosystems.


Written by Adella Tan

Adella is Smaato’s marketing and PR lead for the APAC region. She handles all events, communication and marketing activities in her region.

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