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The Smaato Blog

The Smaato Blog

Nabil Chouaieb

Nabil is a Senior Product Manager at Smaato. He is a mobile expert with extensive knowledge in mobile advertising technologies, such as SDKs, ad tags, real-time bidding (RTB) and ad servers.

Recent Posts

Smaato Releases New Inventory Discovery Feature for Demand Partners

Posted by Nabil Chouaieb on March 8, 2017

In 2016, we released the Smaato Demand Platform (SDX), which gave our demand partners the ability to specify the type of mobile inventory they would like to receive from Smaato.

SDX offers granular, self-service controls designed to make mobile advertising spend as targeted and efficient as possible for our buyers.

Today we’re pleased to announce a new SDX feature called Inventory Discovery, which delivers more powerful and refined controls for Smaato's demand partners. We have added a new Discovery tab to SDX that allows buyers to see and then filter their view of all available mobile inventory flowing through the Smaato Platform.

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Publishers: Time to Prepare Your Apps to Support iOS9

Posted by Nabil Chouaieb on September 3, 2015

Apple will be rolling out iOS 9 soon, with what's sure to be a bunch of awesome new features. One of the most important features for us, and for our iOS publishers, is the App Transport Security (ATS), which enhances security on iPhone devices and encourages iOS app developers to use secured connections when communicating with their servers.

Smaato is actively testing its iOS advertising SDK on iOS 9 beta, and we’re happy to announce that our latest iOS SDK version 7.1.4 has successfully passed all our tests and therefore is compatible with the upcoming iOS 9 release.

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Money from Your Mobile App with Cross-Platform Tools Support

Posted by Nabil Chouaieb on April 14, 2015

In recent years, we’ve all seen the explosive growth of the mobile app economy. From 2007 on, the number of smartphones and apps present on those smartphones have accelerated year over year at astounding rates. The total number of apps downloaded continues to grow rapidly even though, according to recent statistics, the number of apps downloaded per person is beginning to stabilize. The major driver of the continued rapid download growth is primarily the wide variety of devices available to the mobile consumer.

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Mobile Ad Tag v2.1 Available – Featuring Full Screen Ads

Posted by Nabil Chouaieb on February 19, 2015

In the previous version of the Smaato Ad Tag (v2.0), the solution supported regular ads with a large variety of dimensions (small, medium and large) and formats (text, image and rich media). Starting today, Smaato’s Ad Tag solution has been updated to give mobile web developers additional ways to show ads on their mobile website pages via full screen, or “interstitial”, ads.

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