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The Smaato Blog

The Smaato Blog

Melissa King

Melissa is Smaato's Marketing Manager at office headquarters in San Francisco. She manages all events and marketing communication in America as well as Smaato's social media​.

Recent Posts

NEW PODCAST: Smaato’s Ajitpal Pannu Interviewed on The App Guy Show!

Posted by Melissa King on November 19, 2015

Our own Chief Business Officer Ajitpal Pannu is featured on today’s episode of The App Guy podcast. Paul Kemp, a British app maker who hosts the weekly App Guy podcast, “helps app entrepreneurs take inspiration from the app journeys of others in the app world.” He interviews experts in the app development industry on a range of subjects that app developers and publishers might find useful in their own app-making journeys.

In this interview, Ajitpal and Paul chat about a wide range of topics – from the various types of monetization solutions available, the best moneymaking strategies for app devs, to the recent ad-blocking dilemma that has taken the industry by storm. Ajitpal and Paul also discuss user experience, machine learning, and general pain points within the app industry.

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Watch Now: Forrester, Smaato & Rocket Fuel on Mobile Advertising, Data Analytics and Platforms

Posted by Melissa King on October 30, 2015

This past Tuesday, October 27th, we hosted a free webinar entitled The Union of Mobile Advertising, Data Analytics and Platforms, which featured Forrester’s Senior Analyst Jennifer Wise; our Chief Business Officer, Ajitpal Pannu, and Rocket Fuel’s Sr. Product Marketing Manager, Ian Dailey.

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Upcoming Webinar: The Union of Mobile Advertising, Data Analytics, and Platforms

Posted by Melissa King on October 19, 2015

We are excited to announce that on Tuesday, October 27th we will be hosting a free webinar in partnership with Forrester Research and Rocket Fuel. Join us at 1 pm EST/10 am PST and register here as we explore The Union of Mobile Advertising, Data Analytics, and Platforms - and what that means for marketers & advertisers as attention is turned to 2016.

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Smaato Celebrates 10 Years!

Posted by Melissa King on August 28, 2015

Smaato is the global real-time advertising platform for mobile app developers and publishers and has been pioneering innovative, mobile-first solutions for publishers since 2005 -- And on Tuesday, August 18th, Smaato turned a whole decade old.

The momentous occasion was marked by company-wide anniversary celebrations across the world from Singapore to San Francisco and Hamburg to commemorate this significant achievement. An elaborate cake with ten candles was served at the Fairmont Hotel at Smaato's HQ city in San Francisco, along with a poignant speech given by CEO & Co-Founder Ragnar Kruse to toast his company.

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WATCH NOW: Smaato Presents Mobile Programmatic at Internet Week

Posted by Melissa King on June 22, 2015

Internet Week took over New York City last month from May 18-22, and Smaato was on the ground and ready to show the world what an innovative, next-gen mobile advertising platform looks like. To kick off this week-long celebration of technology, Smaato hosted a Mobile Programmatic event with presentations from our CEO Ragnar Kruse, along with Microsoft's Global Sales Strategy Lead, Sharon Harris and Dstillery's VP of Analytics, Lauren Moores. To commemorate our New York team's recent move to the 42nd floor of the Empire State Building, the event was held on the ground floor of this historic building at the State Grill & Bar.

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