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The Smaato Blog

The Smaato Blog

Mandy Ang

Mandy Ang is Smaato's Senior Marketing & PR Manager for APAC. She leads all marketing activities such as events and campaigns management for the region.

Recent Posts

The Adoption of Programmatic Buying in China

Posted by Mandy Ang on January 6, 2016

The development of programmatic media buying in China has become very visible in the last few years. Programmatic buying promises Chinese advertisers dramatic improvements in both efficiency and targeting.

In our first installment of our Bite-Sized Mobile Insights, I spoke with Smaato’s APAC Supply Senior Director, Delynn Ho, regarding the state of programmatic buying as well as the related opportunities and challenges in China.

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