Continuing our series of case studies with key publisher partners who are successfully monetizing their app inventory with Smaato's SPX, we now have a new case study available with Live Tiles. They're one of the top app developers in Thailand, with four mobile applications launched to the public and a combined total of more than 30 million downloads. Notable apps include GMaps+, Music+, Ringtones+ and Tube HD Download.
Prior to working with Smaato, Live Tiles were using Windows Phone Ad Mediator, and Smaato happened to be one of the few platforms that supported Windows Phone. Smaato’s professional and informative website interface, coupled with the opportunity to reach out to more than 420 demand sources around the world helped seal the deal. SPX provides Live Tiles with the opportunity to gain full control over the monetization of their inventory and the types of advertisements being displayed in their apps.