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The Smaato Blog

The Smaato Blog

Georg Fiegen

Georg is Smaato’s Chief Operating Officer, leading operations, market quality and sales engineering teams.

Recent Posts

Our Commitment to a Clean, Protected Mobile Advertising Marketplace

Posted by Georg Fiegen on December 20, 2016

Today, we'd like to highlight an important but often unseen hero of Smaato's mobile advertising marketplace—our Market Quality initiative. It ensures that Smaato's global community of app developers, publishers and mobile advertisers can access a clean, protected mobile advertising marketplace—safeguarded from malware, click fraud, bots and more.

Fraud is an uncomfortable topic for most of us in the mobile advertising industry. No one wants to admit the possibility of their business being undermined by fraudulent traffic, bots and inappropriate ads. Meanwhile, fraud persists, with the IAB estimating that mobile ad fraud alone is costing advertisers around $1.3 billion per year. Thankfully, there has been a concerted effort in recent years to discuss what we as an industry must do to confront it.

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Monetize Your Windows Phone Traffic With Smaato

Posted by Georg Fiegen on June 24, 2014
Windows Phone (WP) is a fast-growing platform that attracts many developers and users. Microsoft’s partnership with Nokia opened doors for worldwide reach in the mobile market. As our Q1 2014 RTB report shows, Windows Phone OS market share experienced a worldwide increase of 75% in Q1 this year, compared to Q4 2013. While the WP market is not as crowded as iOS and Android, there is still room for apps to be successful.
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3 Killer Optimization Tips That Will Rock Your Adspace

Posted by Georg Fiegen on April 17, 2014
3 Killer Optimization Tips That Will Rock Your Adspace
At Smaato, publishers’ success is paramount to our business. We work hard to compile the optimal conditions to maximize revenue for our partners. Therefore, our COO Georg Fiegen shares some useful tips and tricks that will have an immediate positive effect on your revenue.
Smaato’s ad exchange (SMX) supports a wide range of ad types, which enables publishers to choose those that fit their apps, content and monetization strategy. Whether it is Rich Media, images or text, SMX is able to serve a quality ad, thanks to our extensive global ad inventory.
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Ad Quality on Smaato´s Mobile Advertising Platform

Posted by Georg Fiegen on January 31, 2014

As many of our publisher partners may have observed, increased Q4 demand can have a propensity to highlight Ad Quality as a general industry issue. On this topic, here are some of the key items to keep in mind:

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Postitial Ads for Android - A new revenue stream for your monetization strategy

Posted by Georg Fiegen on September 16, 2013

Postitial® is a revolutionary new placement enabling Android developers to display high-impact, full screen ads at the end of a user’s app session. Publishers who have integrated the Postitial-powered Smaato SDK are reporting remarkable user engagement metrics, leading to substantial increases in monthly revenue.

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