Looking for new ways to engage your audience? Although the traditional mobile advertising formats can be very effective for brand promotion and awareness, Native Advertising is rapidly gaining momentum. With industry players like Yahoo attesting "effectively integrated Native Ads" to gain 3X more attention and 2,6X higher CTRs than non-Native Mobile Ads and the IAB - upon a Native Ad industry valuation of $331 million for 2014 - expecting "a billion dollar opportunity for publishers in the near future", don't expect this surge to wear off anytime soon.
This one particularly goes out to all the publishers using our Smaato Ad Tag for integration. We’re excited to announce one of our biggest Ad Tag updates yet: the Ad Tag 2.0. With rewritten code and extended functional capabilities, we’ve made a substantial step in terms of our Ad Tag offering. If you’re integrated with us via Ad Tag (or are interested in doing so), we’ve got quite a few additions and improvements in store for you!