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The Smaato Blog

The Smaato Blog

Bertrand Rothen

Bertrand is Smaato's Manager of Product Marketing, driving product & development-related marketing activities and interfacing market & product requirements.

Recent Posts

Native Ads in Your App with Smaato

Posted by Bertrand Rothen on March 27, 2015

Looking for new ways to engage your audience? Although the traditional mobile advertising formats can be very effective for brand promotion and awareness, Native Advertising is rapidly gaining momentum. With industry players like Yahoo attesting "effectively integrated Native Ads" to gain 3X more attention and 2,6X higher CTRs than non-Native Mobile Ads and the IAB - upon a Native Ad industry valuation of $331 million for 2014 - expecting "a billion dollar opportunity for publishers in the near future", don't expect this surge to wear off anytime soon.

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Video Advertising on Mobile - Get Started with VAST

Posted by Bertrand Rothen on March 23, 2015

With online video ad revenue to reach $4 billion in 2015 and mobile video advertising projected to grow almost five times faster than desktop, we've adopted the Digital Video Ad Serving Template (VAST) standard for mobile to enable video advertising for all supporting Smaato partners! Here's what you need to know:

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How to Set Up & Optimize Your Mobile Ad Inventory on SPX

Posted by Bertrand Rothen on March 20, 2015

After signing up for SPX, you can make money in minutes with Smaato's default line item setup. To achieve even higher revenue, consider adding more inventory and then optimizing your setup. Watch this video to learn how to increase the performance of your mobile ad inventory on the Smaato Ad Exchange. 

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How to Monetize Your Mobile App or Website in 3 Minutes

Posted by Bertrand Rothen on January 26, 2015

Our recent release of The Smaato Publisher Platform (SPX) marks a paradigm shift, not only for Smaato but also for mobile advertising technology as a whole, by putting Dynamic Demand and a free, full featured mobile-first ad server in the hands of publishers and app developers of all sizes. For free.

In an effort to make SPX as powerful and as easy to use as possible, we've streamlined the initial setup process to get you up and running in just a few minutes.

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Mobile Ad Tag 2.0 Now Available

Posted by Bertrand Rothen on November 21, 2014

This one particularly goes out to all the publishers using our Smaato Ad Tag for integration. We’re excited to announce one of our biggest Ad Tag updates yet: the Ad Tag 2.0. With rewritten code and extended functional capabilities, we’ve made a substantial step in terms of our Ad Tag offering. If you’re integrated with us via Ad Tag (or are interested in doing so), we’ve got quite a few additions and improvements in store for you!

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