I was asked to write a piece on what we could expect in 2016 from mobile advertising. Naturally before even starting, I had already read many predictive pieces from some really smart people in the mobile, advertising or ad tech space. Instead I decided to focus on what not to expect.
The unicorns and anything ad tech related have been attracting more negative than positive attention throughout most of 2015. So the obvious question becomes what do we forecast for 2016 that will have a positive impact on Smaato’s team, company and direction? How do these predictions impact sales, product or overall strategy? To approach these questions, I am going to share what I think we will not do in 2016 and what I think will have a positive impact on our industry.