The mobile advertising market continues to grow exponentially around the world, and adoption of mobile-first publishing strategies is particularly acute in the Asia Pacific region. Smartphone users are increasing exponentially, and according to eMarketer, smartphone users globally will surpass 2 billion in 2016.
In this first in a series of video interviews with Smaato APAC's Managing Director, Malcolm Wong, we take a look at the different opportunities and challenges facing mobile publishers in the APAC region, as well as the key developments in mobile advertising as it has evolved over the past 10 years.
Asia Pacific, despite being highly fragmented with regard to language, has seen a boom in app development across virtually all geographies. Countries such as China, Japan, Indonesia and India have become app development powerhouses, and Smaato works with thousands of publishers and advertisers in the region. We are now globally connected to more than 90,000+ publishers, 390+ demand partners and 600+ million monthly active unique users.
Beyond our cutting-edge mobile advertising platform and helping the world’s publishers and app developers monetize their inventory, Smaato also knows when to cut ourselves some slack and have a bit of fun.
As part of Smaato’s 10th anniversary celebrations, the Smaato APAC team decided to embark on our office’s very first Corporate Social Responsibility (CSR) program in Singapore. The elderly at Kreta Ayer Seniors Activity Center were the main beneficiaries of this event. They belong to the lower-income households, occupying a small one-room flat apartment above the activity center. These elderly spend a large amount of their time there, engaging in various social activities like singing karaoke, playing games and having meals together.
China has a total population of 1.3 billion, and as the second-largest economy in the world, offers unprecedented opportunities for many app developers. According to Statista and WeAreSocial, China has a total of 1.29 billion registered mobile users, 62% of whom own a smartphone and 42% of whom are active mobile internet users. Yes, that means every man, woman and child in China has a mobile phone. eMarketer reported that in 2016 there will be more than 2 billion smartphone users worldwide and over one-quarter of them will live in China alone. Has that piqued your interest yet?
This past May was an exceptionally eventful month in Smaato’s Singapore office. Smaato CEO Ragnar Kruse made the trip to visit our team in the APAC office, and took part in the ever-growing business in our region. Not only was it the perfect opportunity for the different teams here in Singapore to catch up with Ragnar, we arranged 2 media interviews with Singapore Press Holdings (SPH) and Marketing Magazine. We thought we’d share bits of these interviews here on Smaato’s blog.
Avazu has been working closely with a team of dedicated account managers at Smaato in the Asia-Pacific region since Q2 of 2014. It’s always been a priority to assist all partners in generating maximum revenue. With Smaato’s global reach, we’ve helped enable Avazu to easily spread its footprint across far-reaching geographies both inside and outside of Asia, like the United States, India, Indonesia, China and the United Kingdom.
From April 28-30, 2015, more than 25,000 mobile industry insiders and executives from 60+ countries around the world will gather at the China National Convention Center in Beijing for the annual Global Mobile Internet Conference (GMIC).
This major event brings together everything in the mobile ecosystem from mobile apps and games to robotics to mobile education and health. Get ready to be fascinated and enticed by all things mobile at this 3-day event.
So you’re developing your very own mobile app. Which platform should you choose?
The popularity of mobile enterprise apps and consumer-based mobile apps has grown tremendously in the last decade. App stores are flooded with millions of mobile apps covering myriad topics and genres. Hundreds and thousands of new apps appear in app stores every day. Since app development can be a lucrative business, new app developers hoping to develop the next big thing are always on the horizon. Mobile platforms have sprung up over the years to cater to the increasing demand, but how do you choose which platform is best for your app?