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Case Study: How ASKfm Overcame the "Waterfall" in Their Search for Unified Demand

Home » Blog » Case Study: How ASKfm Overcame the "Waterfall" in Their Search for Unified Demand
Posted by Jay Hinman on October 14, 2015
How ASKfm Overcome the Waterfall in Their Search for Unified Demand

We've just published a new case study that looks at how one of our publisher partners, ASKfm, moved beyond the legacy "waterfall" model of mobile programmatic buying and landed on Smaato as a key engine for monetizing their global social network/Q&A network.

ASKfm had been searching for Smaato's Dynamic Demand technology for a year in an effort to eliminate the problems that come with the typical “waterfall” or “daisy chain” model. They also needed a reliable partner with high quality standards who understood the challenges and value in monetizing mobile traffic from countries around the globe. The results speak for themselves.

The case study is free to download and read here.


"Smaato proved to be a partner with high quality standards and a personalized approach to customer service. We are very happy with their market quality team that delivers regular reports on ad quality. 90% of mobile monetization is powered by technology. The other 10% is the people behind the technology. Smaato’s got both covered."

- Artis Kehris
Head of Advertising Sales, ASKfm

Written by Jay Hinman

Jay Hinman is Smaato's VP of Marketing. He leads Smaato's global marketing team across its key locations in San Francisco, Hamburg, Singapore and New York.

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