Smaato Inc., a global mobile ad optimizer and mobile advertising company, published recently a whitepaper on mobile advertising in South-East-Asia that caught my attention, as it reveals interesting results on the mobile Internet boom in the region. The privately held company, based in Silicon Valley, was founded in 2005 by an experienced international management team.
Asian e-Marketing had the chance to interview its Co-Founder and CMO, Harald Neidhardt, to find out more about Smaato’s advance and push for growth in the mobile advertising space in Asia. In order to tackle the complex Asian market, which is renowned for its own rules and requirements, the company established a Singapore presence already in 2009, after attending the MMA Forum there.
Mobile advertising market in South-East-Asia
According to Smaato’s report more than 400 million people will have access to the mobile Internet this year and the average mobile Internet user across Asia will generate 26.47 page impressions per day. Further, users in Asia will be producing over 15 billion page impressions on a daily basis (including Japan and China) and the total spending in the mobile advertising market will be about $1.5billion in 2010 in the region. These figures speak for themselves and prove that the mobile Internet is an exceptional opportunity for brands to communicate with their customers, so I don’t have to elaborate on this here in detail.
View entire article at MediaBuzz.com.sg here