Smaato has hired Andy Vogel as the Senior Vice President of Premium Advertising in the Americas to support the company's continuing global growth. Recognized as a leader in the development of revenue strategies for new and emerging businesses, Vogel has a strong experience in the digital and mobile sales.
Vogel is responsible for developing a premium brand sales team in the U.S. to drive high value advertising for Smaato's publishers. He and his team are focused on growing premium ad units with Smaato's publishers and raising high quality inventory for brands and agencies to house their premium advertising.
"Programmatic is becoming an essential part of the direct media buying channel for agencies and brands, and with mobile RTB growing at a much faster pace than online, it is even more important for leading mobile RTB exchanges to build a high-touch demand team," said Vogel. "Brands and agencies are eager to learn and buy mobile media at scale while ramping their mobile advertising spend."
Andy has a wealth of experience in the digital sector and this will help Smaato to capture those direct advertising dollars and deliver high returns for its app publishers and developers. His proven track record coupled with the fact that he has been on the boards of the Mobile Marketing Association, the IAB's Mobile Center of Excellence, and Google's Publisher Advisory Board means he will be a real asset to Smaato as we focus on growing our premium ad units and premium advertiser base further" said Ragnar Kruse, CEO of Smaato.