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Android is Knocking Off The Competition

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Posted by Smaato Inc. on November 16, 2011

Android's share of the worldwide Smartphone market was 52.3% for Q3, double what it was a year ago, according to fresh data from Gartner. Apple's iOS dropped on a year over year basis to 15% market share for Q3.

Strong smartphone growth in China and Russia helped increase overall volumes in the quarter, but demand for smartphones stalled in advanced markets such as Western Europe and the U.S. as many users waited for new flagship devices featuring new versions of the key operating systems," said Roberta Cozza, principal research analyst at Gartner. Slowdowns also occurred in Latin America and the Middle East and Africa.

If you look at this table, it's pretty astounding that all the major Smartphone operating systems other than Android are tanking. The iPhone 4S should help stem the decline, but it's hard to see Apple gaining much ground. Android is running away with this thing.

Android benefited from more mass-market offerings, a weaker competitive environment and the lack of exciting new products on alternative operating systems such as Windows Phone 7 and RIM, Ms. Cozza said. Apple's iOS market share suffered from delayed purchases as consumers waited for the new iPhone. Continued pressure is impacting RIM's performance, and its smartphone share reached its lowest point so far in the U.S. market, where it dropped to 10 percent

Read entire article here.

Written by Smaato Inc.

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