Smaato, the leading mobile ad optimizer and mobile advertising company announced new SDKs for mobile advertising platform SOMA supporting Android and iPhone.
The new ‘SOMA SDK for Android’ from Smaato grants access to now 35 mobile ad networks worldwide to serve display ads within apps and mobile websites on Android handsets. The monthly published Smaato Metrics showed a significant uptake in click-through rates from Android phones (http://metrics.smaato.com) for January 2010.
Smaato will enhance the upcoming releases of SDKs and the SOMA mobile web API with a free analytics and reporting dashboard to visualize usage data and keep track of advertising revenues.
More partnerships with ad networks
Smaato is strengthening its mobile advertising technology and adding more partnerships with ad network partners of the SOMA optimization and mediation platform. More targeting data, better forecasting tools and media buying features will be made available in future SOMA platform releases in order to enhance the value for ad networks partners worldwide.
In this context, Smaato is announcing the 35th ad network partner for the SOMA platform: adsmobi Inc., based in New York. adsmobi (www.adsmobi.com) will use the Smaato services already available to SOMA ad network partners today and is focusing on providing a media buying platform working with advertisers and media agencies.
Smaato Award winners & Free iPad at Smaato booth
Smaato Mobile Advertising Award winners Aloqa, Flirtomatic and waze will present their apps and mobile web services at the Smaato booth 7C38 in Hall 7 (app planet). In addition, new publishers signing up during Mobile World Congress will have a chance to win a free Apple iPad if they use the easy registration at: www.smaato.com/signup with the promocode “ipad2010”.
More insights on mobile advertising are provided in a free, new white paper: “Global Choices in Mobile Advertising” available at www.smaato.com/whitepaper.