Smaato are busy boys these days. Its been one week since the mobile advertising company announced an analytics partnership with Motally. Now it has announced it is providing global mobile powerhouse Alcatel-Lucent with the advertising API for its mobile application initiative.
What’s this now?
An API is an Application Programming Interface - it’s a programming tool which allows developers to create applications that will work on a particular platform. It’s an essential bit of kit for any developer, and Alcatel-Lucent is doing an interesting thing with its APIs. It’s is offering them to developers in bundled tiers, in much the same way as an operator sells plans to mobile subscribers.
See the entire post at GoMo News here.