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Mobile Ad Tag v2.1 Available – Featuring Full Screen Ads

Home » Blog » Mobile Ad Tag v2.1 Available – Featuring Full Screen Ads
Posted by Nabil Chouaieb on February 19, 2015

In the previous version of the Smaato Ad Tag (v2.0), the solution supported regular ads with a large variety of dimensions (small, medium and large) and formats (text, image and rich media). Starting today, Smaato’s Ad Tag solution has been updated to give mobile web developers additional ways to show ads on their mobile website pages via full screen, or “interstitial”, ads.

These types of ads are displayed full screen, overlaying the web page content and are shown either before an expected content page (e.g. when the user navigate to the webpage), or after a user action (e.g. when the user clicks on a button). Clicking on the close button that always comes with the interstitial can dismiss the ad.

For optimum performance and higher eCPMs it is recommended to show the interstitial ad as early possible in the user session. To make this possible we have implemented a functionality that will automatically display ads as soon as they are loaded. Smaato Ad-Tag-2.1 Alternatively, this new version of the ad tag also provides the ability to display on-demand by adding a listener to your integration. The listener will notify the site once the ad is ready to be displayed. As soon as the “presentModal” method is triggered the creative will be rendered.

For a better user experience it is recommended to display interstitial ads only once per user session.

Events and callbacks

  • Ad response status: to get the ad request status and find out whether your ad request was filled.
  • Interstitial will be shown: to get notified when the interstitial will be shown. Can be used to pause an animation on your website for instance.
  • Interstitial Dismissed: to be notified when the user dismisses the ad unit. Allows you to resume the animation paused earlier.


For more information on the Ad Tag 2.1, please visit our Smaato Wiki.

Written by Nabil Chouaieb

Nabil is a Senior Product Manager at Smaato. He is a mobile expert with extensive knowledge in mobile advertising technologies, such as SDKs, ad tags, real-time bidding (RTB) and ad servers.

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