Smaato CMO Harald Neidhardt featured in iMedia UK:
If you aren't keeping an eye on this mobile revolution and how to reach people through this medium, you are missing out on a powerful way to connect with consumers. But it is not too late. With 2010 just around the corner, ad spend budgets are being formulated for the new year and can include, at surprisingly affordable rates, planning for mobile advertising campaigns.
Here are six tips in planning your first mobile campaign- Read more in iMediaconection.com