With insights drawn from over 300 billion global impressions on Smaato’s platform, we can confidently share that mobile ad spending picked up steam in Q2 2016. Released today, Smaato’s latest Global Trends in Mobile Advertising report analyzes the substantial gains for both mobile web and in-app ad inventory with overall ad spend up 103% from Q2 2015 to Q2 2016.
With strong eCPM gains in larger markets such as the US (+170%) and China (+334%), it was interesting to note that Norway (+784%) emerged as the Q2 leader in eCPM growth!
Driving this growth are several factors that, when combined successfully, maximize publisher eCPM and establish a sweet spot we refer to as the “Perfect Ad Space”. In this report, we took a look at some key eCPM drivers a publisher may consider: app category, operating system/environment and geolocation.