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The Smaato Blog

The Smaato Blog

Smaato Launches Outstream and Rewarded Video

Posted by Ena Negi on November 16, 2016

Mobile video has reached a new level of maturity and it’s gaining real traction; as a result, the Smaato team has been working on expanding our exchange's video capabilities. Today, we are happy to announce two substantial additions to our available ad formats: Outstream and Rewarded video.

Mobile video ad spend is projected to hit $5 billion in 2017 and will continue to grow by nearly $1 billion annually through 2020, according to eMarketer. Add in the larger mobile video viewing audiences and the rapid advancement of smartphone technology—such as faster processors, larger screens, improved mobile data/connections—and publishers have plenty of reasons to evaluate the potential of running mobile video ads that monetize their apps effectively.

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Smaato Joins Google's Exchange Bidding Program as Key Mobile Partner

Posted by Christian Sieweke on November 16, 2016

About six months ago, Google decided to open up the Dynamic Allocation feature inside DoubleClick for Publishers (DFP) to third party exchanges allowing them to compete for ad impressions. It’s fair to say the advertising industry sat up and took notice, since this announcement carried real implications for both supply and demand (not to mention the fully intentional impact on header bidding solutions).

Since then, Google has seen strong growth in its Exchange Bidding product. Given such positive early results, the company has decided to double-down on this success by expanding the program. Jonathan Bellack, Google’s Director of Product Management, unveiled several new exchange partners at the Programmatic I/O conference in New York last month. Smaato is pleased to be listed as one of Google’s key selected mobile exchange partners.

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Programmatic Ads Gobble Up 75% of Mobile Ad Spending

Posted by Eric Arline on October 28, 2016

With the release of eMarketer’s US Programmatic Ad Spend Forecast report came the news that three out of every four mobile ad dollars spent will be automated or “programmatic” by the end of 2016. 

Programmatic advertising involves the use of software to predict and purchase digital advertising inventory automatically, via a real-time auction process that only takes milliseconds. As opposed to traditional ads, the benefit of programmatic advertising is increased efficiency at audience-targeting and the ability to scale large ad campaigns. The use of real-time buying data allows marketers to reach the right customer, at the right time and even in the right place.

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Mobile Ad Spend Growth Up 103% Globally

Posted by Eric Arline on October 21, 2016

With insights drawn from over 300 billion global impressions on Smaato’s platform, we can confidently share that mobile ad spending picked up steam in Q2 2016. Released today, Smaato’s latest Global Trends in Mobile Advertising report analyzes the substantial gains for both mobile web and in-app ad inventory with overall ad spend up 103% from Q2 2015 to Q2 2016.

With strong eCPM gains in larger markets such as the US (+170%) and China (+334%), it was interesting to note that Norway (+784%) emerged as the Q2 leader in eCPM growth!

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Smaato SDK Update for iOS 10

Posted by Bertrand Rothen on October 18, 2016

Apple recently released the new iPhone 7 and the iOS 10 operating system. With greatly enhanced lock screen and messenger capabilities, opening Siri to third-party applications and laying a foundation for smart home connectivity, iOS 10 boasts some impressive additions to the iPhone user experience. At first glance, there aren't any game-changers for iOS app publishers.

However, when it comes to in-app advertising, publishers should pay close attention to the following changes introduced by iOS 10: Limit Ad Tracking (LAT) and App Transport Security (ATS).

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Building better software tests with Spock

Posted by Gerd Rohleder on October 14, 2016

Development is one of the key activities that build, enable and ultimately power the overall mobile environment.  Today we are sharing some key insight into an important aspect of development – testing framework – from one of our most experienced developers here at Smaato.

Developers know that choosing the right testing framework for the job can be really complicated. The jUnit Framework is an excellent Java testing tool, but for specific tests that require sample data, better tools - like the Groovy-based Spock - are availableThis post describes how to use Spock and how it handles test data. It also explores how Spock tests can be executed with jUnit tests and maven.

How jUnit runs parameterized tests

To have a test that works with a set of test data, you need to define a data method which returns all samples in a Collection. Each sample is used to instantiate a new test class. The constructor needs suitable parameters for the test samples. Then all test methods are executed, as you can see in the code samples below:

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Press Play on Mobile Video Advertising

Posted by Eric Arline on September 30, 2016

Mobile video ads have taken the programmatic advertising ecosystem by storm. Not only does video pull us into the experience like no other format can, enticing us to pay more attention to ads, but the enormous projected growth and revenue-earning potential of mobile video ads also commands attention.

 

Scale of Mobile Video Ads

Video advertising is currently the fastest growing mobile ad format. As it all plays out, mobile is quickly closing the once considerable gap previously led by desktop in terms of video ad spending. Cowen and Company predicts that, by 2018, ad spend in mobile video will not only double - weighing in at a massive $9.9 billion - but will even overtake that of desktop video in the U.S.

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Celebrating Smaato’s 11th Birthday

Posted by Ragnar Kruse on August 25, 2016

It’s hard to believe that 11 great years have gone by so quickly at Smaato. During that time, I have seen the company evolve from a small startup with a bold idea to a global leader in the mobile advertising space.

I would like to mark this important company milestone with a short message for everyone involved with Smaato.

Firstly, I am very proud of all the work that our team, past and present, has put into building this wonderful company together. With offices in Hamburg, San Francisco, New York, Singapore and (now) Shanghai - I think it’s fair to say that Smaato has grown up fast and expanded beyond our wildest expectations.

It would not have been possible to achieve so much success over the past 11 years without the dedication, passion and loyalty of our employees. I would like to take this opportunity to thank everyone in the Smaato family from the bottom of my heart. I am so proud of you and I truly appreciate your tireless work for Smaato.

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Smaato Publisher Platform (SPX) Updates

Posted by Bertrand Rothen on August 23, 2016

If you’ve been following Smaato's product team recently, you might have noticed that we’ve been shipping copious demand-side releases -- most notably around the launch of our new Smaato Demand Platform (SDX)

However, we're also expanding our Smaato Publisher Platform (SPX) and we'd like to showcase the latest SPX additions here.

 

ONE by AOL: Mobile Connections

We've updated our connection to AOL's mobile publisher solution, ONE by AOL: Mobile, which includes offerings from Millennial Media and Nexage. The Millennial Media client-side connection (via SDK) and the Nexage exchange are now unified under ONE by AOL: Mobile within the SPX interface. This update allows publishers to mediate ad requests to AOL either client- or server-side.

 

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New Frontiers in Mobile Advertising: Targeting & Relevance

Posted by Sean H. Lee on August 10, 2016

 

Only a few short years ago, the best advertisers could hope to do was target a broad demographic. Today, as ad tech quickly advances in its efficiency and precision, the mobile app world is opening up new opportunities for ad relevance. And when it comes to choosing publishers for advertisements, the app category is perhaps the most important factor. After all, it significantly impacts who the users are and what type of content they find valuable. 

Not all app categories are created equal – as far as advertising is concerned, at least. Smaato's latest Global Trends in Mobile Advertising report shows that the Arts & Entertainment category is the definitive winner: it accounts for over half (52%) of total mobile ad spending. In the Americas alone, ad spend in this category has grown by 364% from Q1 2015 to Q1 2016. We predict that this upward trend will continue.

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