In January 2015, we proudly launched the Smaato Publisher Platform (SPX) to help publishers and app developers maximize ad revenue. SPX is a free, full-featured publisher ad server connected to Smaato’s mobile advertising exchange (SMX). As part of our core mission here at Smaato is to help our publisher partners make more money, the launch and widespread adoption of SPX has definitely exceeded our expectations.
However, there are two very important sides to this mobile marketplace equation. While we have tons of supply (ad inventory from thousands of connected publishers) in the Smaato exchange, without the right demand (buyers, advertisers and those systems that enable them to buy programmatically) also connected to Smaato, we may as well all pack up and go home.