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The Smaato Blog

The Smaato Blog

Sharing Our Experience With Scala at Smaato

Posted by Stephan Brosinski on November 26, 2015 | 0 Comments

One year ago we in Smaato's data engineering team decided to use Scala programming language instead of Java for all new applications. This decision was driven by a number of reasons. First, the software we’ve been using in this space (Spark and Kafka) is predominantly developed in Scala. We need to have a good grasp on the language to work with these tools to contribute and extend them. Furthermore, our development team was pushing to use a modern language, and Scala's functional aspects lend themselves well to the kind of problems we have to solve.

Being able to seamlessly interface with Java code allows us to leverage our existing code base and work with other teams at Smaato. This is a good moment to reflect on the transition and talk about our learnings.

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Q&A with Paul Kemp from The App Guy Podcast

Posted by Jay Hinman on November 24, 2015 | 0 Comments

We’re big fans here at Smaato of Paul Kemp’s The App Guy podcast, and recently had the good fortune to have our own Ajitpal Pannu interviewed on the show about ad blocking, native advertising and mobile app monetization in the modern age.

Given that readers of this blog are also savvy publishers and advertisers attuned to the world of global app development, we thought we’d turn the tables a bit and interview Mr. Kemp ourselves. He’s a guy who lives and breathes this world, publishing multiple episodes each week with leading market-makers and innovative start-ups within the app economy. Our thought was that he’d be able to shed some strong light on the state of mobile app development and mobile advertising in late 2015, and we were right.

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Agile at Smaato: How to Write a Good User Story

Posted by Anton Sherstiuk on November 23, 2015 | 0 Comments

Agile is eating the world and user stories are at the heart of it. There's hardly a person in the business of software development who doesn't know the famous Connextra template: "As a <role>, I want <goal/desire> so that <benefit>." Management attitude depicted by this Dilbert comic strip is fading away to oblivion.

User story is a simple concept. It's easy to start writing it and that's one of its strengths. But writing good user stories is a whole different story.

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NEW PODCAST: Smaato’s Ajitpal Pannu Interviewed on The App Guy Show!

Posted by Melissa King on November 19, 2015 | 0 Comments

Our own Chief Business Officer Ajitpal Pannu is featured on today’s episode of The App Guy podcast. Paul Kemp, a British app maker who hosts the weekly App Guy podcast, “helps app entrepreneurs take inspiration from the app journeys of others in the app world.” He interviews experts in the app development industry on a range of subjects that app developers and publishers might find useful in their own app-making journeys.

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Spark on Docker on Amazon EC2: Only the Code Tells You Everything

Posted by Dr. Stefan Shadwinkel on November 13, 2015 | 0 Comments

Our global real-time advertising platform processes vast amounts of data per second. Therefore managing, supporting, and enhancing all its tools and processes with data-driven solutions is crucial to our success.

Developing these solution requires a flexible setup that can also be easily scaled to allow testing on reasonable data sizes. One part in our current setup is to run Apache Spark on Docker on Amazon EC2 instances.

Using straight EC2 instances instead of EMR has the benefits of lower costs and being able to directly run the latest version or development builds of Spark.

In this blog post, we will look into the peculiarities of configuring Spark on Docker on EC2 and dive into some Spark code excerpts to understand Spark's behavior.

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New Report: Smaato’s Global Trends in Mobile Programmatic, Q3 2015

Posted by Jay Hinman on November 11, 2015 | 0 Comments

Today we are continuing our quarterly release of a new Smaato Global Trends in Mobile Programmatic Report, this time for Q3 2015. It’s a compendium of trends, facts and revenue-impacting findings from across the billions and billions of impressions that traveled across the Smaato Exchange during the third quarter of 2015. We serve up to 6 billion ads each day, across 800 million mobile users around the world each month. Smaato’s Global Trends in Mobile Programmatic is clearly worldwide in scope, and reflects the detailed activity and trends that have developed over Q3 2015  across our wide base of publishers, advertisers and users. In that sense, activity on our Exchange serves as a very strong and very relevant proxy for more “macro” trends happening across the world of mobile.

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New Video: Thinking Globally, Acting Locally

Posted by Jay Hinman on November 10, 2015 | 0 Comments

In the third and final video in Smaato's thought leadership series with APAC Managing Director Malcolm Wong, we explore the concept of localized apps, and what they mean both for the delivery of relevant content in their home markets, as well as for mobile advertisers looking to reach targeted and engaged audiences all over the world. Malcolm also discusses how Smaato is able to group local app inventory together in packages that are extremely attractive for advertisers, making them greater than the sum of their parts. 

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Publishers: Monetize on Windows Phone 10 With Our New SDK

Posted by Bertrand Rothen on November 9, 2015 | 0 Comments

Calling all Windows & Windows Phone developers. Continuing Smaato's strong commitment to Microsoft's cross-device OS, we've released a brand new Windows 10 SDK to support the most recent version.

Yes, you read it correctly - our newest SDK supports Windows 10 across all devices. As Microsoft has designed Windows 10 to be a single operating system to run across phones, "phablets", tablets, laptops, desktops, and even their Xbox One gaming console, our SDK is in turn not constrained to one device - and with Microsoft having announced a goal of enabling Windows 10 on one billion devices (over the next 2/3 years), your potential audience just broadened by quite a bit.

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New SPX Feature: SDK Mediation for Higher Mobile Ad Revenue

Posted by Bertrand Rothen on November 5, 2015 | 0 Comments
To keep up with Smaato's promise of making our SPX platform your  one-stop-shop for mobile monetization , we've just broadened the amount of options publishers have to bring third-party demand to their setups by  releasing SDK Mediation within SPX today

What's SDK Mediation?

This enables you to integrate a new or existing account with major SDK-enabled ad networks you're already working with into your SPX demand stack, and mediate them with your existing demand directly in our platform. Additionally, you have the option to have them compete directly with your other demand sources via Smaato's  Dynamic Demand super auction.

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Legacy Symptoms and Bad Habits: The End of the Mobile Advertising Waterfall

Posted by Garrett McGrath on November 3, 2015 | 0 Comments

One of the biggest problems within ad tech is our almost unconscious love of making the simple complicated. If we can make a concept (not the solution, just the concept) appear really complicated, our eventual half-solutions appear really smart, thereby assuring that publishers and advertisers will remain convinced they still need us around.

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