When planned right, ad dollars follow consumer eyeballs, and these days people only have eyes for their mobile devices. According to eMarketer, the mobile advertising market will pass a major milestone in 2016, topping $100 billion and accounting for more than 50% of all digital ad spend for the first time.1
But enough about the statistics - how does this shift to mobile play out in people’s daily lives? Let’s say you’ve invited friends over for a barbecue, and you need to find inspired recipes for the grill in a hurry. Most of us would pull out our phones to run a quick web search for the perfect recipe. A few clicks later, you’re in your trusty weather app making sure your plans won’t be a washout. After a stroll through your social apps (5 more friends confirmed!), you’re putting together the playlist for tonight on your favorite music app. Where would we be without apps?