Who’s winning the mobile platform war: Apple’s iOS or Google’s Android? In terms of sheer volume, Android phones outsell iOS phones globally, but historically iOS users have been considered more valuable by advertisers. That dynamic is now changing as Android makes fast inroads to take the top spot on both fronts.
With 80% market share, it’s no secret that Android is the dominant global smartphone operating system. Even in a traditional Apple iOS stronghold like the United States, a majority of subscribers (52.6%) used Android devices to access their apps in Q3 2015. Apple’s iOS runs a close second at 42.7%, while smaller players like Windows and BlackBerry account for less than 5% of U.S. market share, according to Nielsen.